Lorianna Logan, an advertising student at JWU Providence, tries to put into words a truly unforgettable experience: JWU’s recent 1st place win in the National Student Advertising Competition, held by the American Advertising Federation. Read about her involvement:
After analyzing 770 eating circumstances, 600 concept test responses, 298 surveys, 134 observational store visits, 80+ focus group respondents, & 90+ secondary sources, you know what the Johnson & Wales University ADTEAM realized?
All our hard work paid off.
After the disappointing loss at districts last year with the Snapple campaign, winning Nationals this year with Tai Pei was just that much sweeter.
A lot more work goes into ADTEAM than most people see. We put our blood sweat and tears into creating our campaign. It goes beyond just making pretty advertisements and commercials. It is countless hours of research, conceptualizing, and writing. Lots and lots of writing. Especially as a copywriter – one of my roles on the team. There have been late nights in our Ad Lab — from 2am to 3am, then 4am.
Upon winning our District competition and moving on from the Regional competition, finding out we would be going to New Orleans was a sight to see. There was lots of crying, hugging, and screaming. With the national competition, we were in New Orleans for about 4 days.
Of course, the team did get to enjoy the city and sightsee, but our work wasn’t over yet. We practiced every day in preparation for our presentation to the judges. There were a lot of nerves, but nonetheless we were all excited and ready.
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